The purpose of the Winnsboro Online Guide is to promote our city
as a destination for visitors, vacationers and retirees, as well as
local residents to bring new customers to you and entice existing
customers to return.

THREE STEPS TO SIGN UP

         STEP ONE
            REVIEW  ADVERTISING OPTIONS 
            Listed Below

            STEP TWO
            LOG IN TO THE MERCHANT SERVICES PAGE
            Click on "MERCHANT LOGIN" on the Home Page
           (NOTE: If you need a username and password just follow the instructions on the Merchant Services page.)
            
            STEP THREE
            SIGN UP FOR ADVERTISING
            The Merchant Login will take you to the Merchant Services page.  Just select the Advertising option you would like,
            and complete the form.            
            
            PAYMENT           
            Mail payment to:
            Main Street Partnership, Inc.
            P.O. Box 585
            Winnsboro, TX 75494 

ADVERTISING OPTIONS

FEATURED LISTING

This advertising option gives you the most features and exposure for
your business.  Included features are a Merchant page, Directory listing with a link
to your website, Weekend Planner, Guest Pass Offers, Blog posts and the
option to add a video to your Merchant page or Blog post.  Read more
about these features below.

RENEW YOUR FEATURED LISTING 

To see how a Standard Listing appears on a category page go here. . .




DIRECTORY LISTING WITH LINK

Add a link to your website for $60 paid in advance for the year.

DIRECTORY LISTING – FREE to all local businesses.
The City Directory is the 2nd most visited web page on the site.

MORE ABOUT WHAT'S INCLUDED

MERCHANT PAGE:
(Included in Featured Listings only)
The Merchant page gives your very own page on the website.
Showcase your business any way you like and capture the attention
and interest of new and existing customers.

VIDEO
(Included in Featured Listing only)
What a great way to give visitors a special view of your business.
Send us a short video and we will place it on your Merchant page
or the Blog page.

WEEKEND PLANNER
(Included in Featured and Standard Listing only)
Every Wednesday we e mail the Weekend Planner.  It includes
a list of all the events and details for the upcoming weekend in
Winnsboro.  As a Merchant you need to sign up for this mailing.
Sign up for the Weekend Planner on the homepage next to the
video.

GUEST PASS OFFERS
(Included in Featured and Standard Listings only)
Once a month we send out specials, coupons, featured items from
your business.  Just let us know what your Guest Pass Offer is and
we will include it in this monthly mailing.

BLOG POST
(Included in Featured and Standard Listing only)
If you would like to have a blog post about your business
when a noteworthy event is happening or just plain old exciting
news just let us know.  We will post a blog for you and get the
news out.

SUMMARY OF ADVERTISING OPTIONS AND FEATURES

				FEATURES
ADVERTISING OPTIONS	Directory Listing	Directory Listing with a Link	Standard Listing	Merchant Page	Weekend Planner	Guest Pass Offers	*Blog Post	** Video
Featured Listing	x	x	x	x	x	x	x	x
Standard Listing	x	x	x		x	x	x
Directory Listing With a Link	x	x
Directory Listing	FREE

* Blog post request must be submitted by Merchant.
**Video must be supplied by Merchant

RATE SCHEDULE

	YEARLY	6 MONTHS	QUARTERLY
FEATURED LISTING	$245	$130	$70
STANDARD LISTING	$180	$110	$60
DIRECTORY LISTING WITH LINK	$60	NA	NA
DIRECTORY LISTING ONLY	FREE

READY TO SIGN UP.......Go Here to Login and get started.
(NOTE: If you need a username and password just follow the
            instructions on the login page.)
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
MAILING OPTION – Any business in the directory can participate in
up to four mailings per year at $25 per mailing. This is ideal for seasonal
businesses.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Here’s some exciting information about the success
of the Winnsboro Online Guide:

In 2010, the marketing and advertising program will help drive traffic.
Since August, 2009, we have relied almost entirely on word of mouth
and online searches by potential visitors using Google almost exclusively.

From August through mid-April, the site has had 26,178 visits and
a total of 104,647 page views. Averaged over the first 8.5 months, that’s
3,080 visits per month and over 12,260 page views per month.
Depending on the season, weekly and monthly visits vary.

Top pages benefit business owners:

Dining, Shopping, Lodging and Relocation are all in the top 8 pages viewed.
The other four include the Home page, Blog, City Directory and Events.
This tells us people are using the site to find place to eat, shop and stay.

The City Directory has moved up in prominence and is now consistently
the 3rd most visited page, the 3rd top entry page and the 3rd most exited
page. That means people are returning to use the directory as a quick
reference to find what they need.

The Blog is the 2nd most popular page, after the Home page, and provides
an excellent opportunity to promote your upcoming events and new
products.  The Ladles to Linens drew visits from the search term
“Tyler Florence,” whose cookware was featured on the blog.

When you tap a hot niche market, the blog can really boost attention.
A last minute notice about the Blue Belle Ball create a rush of inquiries.
We included the Ball in the Weekend Planner, sent a solo mailing the next
day and posted an article on the blog.

Within a day, of sending the solo email, over 300 people went directly
to the blog, which indicates someone received the email promotion and
forwarded it.

We had a spike from a typical 100 visits a day to 785 visits resulting in 892
page views that correspond to the email promotion. The following day was still
higher than normal at 218 visits and 284 page views.

Use the marketing tools of the Winnsboro Online Guide to create more
visibility to your market.