2011 Advertising Information & Rates
The Winnsboro Online Guide offers a low-cost marketing opportunity for any business in the Winnsboro area. You don’t have to be a member
of any group or organization to participate.
This is the Official Site of the City of Winnsboro and the central
location for visitor information on the Internet.
Our site, along with the advertising campaign to promoted it,
was a finalist for "Best Marketing" for 2010 in the Texas Downtown
Association annual awards.
Unlike one-time print ads, the site gives visitors 24/7 access
to your information every day of the year.
The purpose of the Winnsboro Online Guide is to promote our city
as a destination for visitors, vacationers and retirees, as well as
local residents to bring new customers to you and entice existing
customers to return.
VISITS and PAGE VIEWS in 2010
- Total visits: 48,140
- Unique visits: 39,502
- Page views: 148,572
- Top 3 pages
- #1 Blog - 35,074 page views
- #2 Home Page - 22,941
- #3 Directory - 6,274
| RENEWAL OPTIONS FOR ADVERTISERS |
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| If
you're an existing advertiser, you can renew through the Merchant Services page or by mail using the renewal letter sent to you. |
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THREE STEPS TO SIGN UP
FOR NEW ADVERTISERS
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| ADVERTISING OPTIONS |
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| FEATURED LISTING with Marketing Package |
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| The Featured Listing gives your own page on the website. Showcase your business any way you like and capture the attention and interest of new and existing customers. Add a short video about your business. NEW ADVERTISERS: Special limited time offer: The $65 Featured Listing Set-up Fee will be waived for all new advertisers who sign up by April 1, 2011. |
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| Proactive marketing with these tools: |
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| WEEKEND PLANNER (Included in Featured only) Every Tuesday we email the Weekend Planner tosubscribers. It includes a list of all the events and details for the upcoming 1-2 weeks in Winnsboro. You can sign up for the Weekend yourself on the site. GUEST PASS OFFERS (Included in Featured Listings only) Once a month we send out specials, coupons, featured items from your business. Just let us know what your Guest Pass Offer is and we will include it in this monthly mailing. BLOG POST (Included in Featured Listings only) If you would like to have a blog post about your business when a noteworthy event is happening or just plain old exciting news just let us know. We will post a blog for you and get the news out. RENEWAL OPTION FOR EXISTING ADVERTISERS A number of our advertisers do not utilize the marketing tools listed above. You have the option as an existing advertiser to maintain your presence on the site with listings in any and all categories that apply to your business as well at $20 per month (if paid one year in advance). This keeps the same exposure you currently enjoy at only $ .66 per day. There is also a 6-month payment option available as well. If your budget demands a quarterly payment, please let us know. |
DIRECTORY LISTING WITH LINK
Add a link to your website for $75 paid in advance for the year.
That's only $.25 per month.
That's only $.25 per month.
DIRECTORY LISTING
FREE to all local businesses.
The City Directory is the 3nd most visited web page on the site.
| SUMMARY OF ADVERTISING OPTIONS AND FEATURES |
* Blog post request must be submitted by Merchant.
**Video must be supplied by Merchant
**Video must be supplied by Merchant
| RATE SCHEDULE |
$65 page set-up fee waived if you sign up |
| by April 1, 2011 |
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YEARLY |
6 MONTHS |
QUARTERLY |
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FEATURED LISTING |
$240 for 12 mo |
qrtly payment |
monthly payment on request |
FEATURED LISTING New or Renewal Includes emails Weekend Planner 52x Guest Pass Offers 12x Blog post on request |
$420 for 12 mo $1.15 per day |
qrtly payment on request |
monthly payment on request |
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DIRECTORY LISTING |
$75 |
NA |
NA |
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DIRECTORY LISTING |
FREE |
FREE |
FREE |
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Display Advertising on Blog or Directory- Ads appear on Blog and City Directory.- Advertiser provides creative, or use our recommended graphic artists. - Businesses can buy display ads without having a merchant page. - Advertisers with merchant pages get 15% discount. - All ads paid in advance To view the Sample Ad pages, click on BLOG and CITY DIRECTORY. |
| Compared to other per per view online options, the options below are very low prices for highly targeted audiences: |
| Blog - #1 Page on the site If you want to advertises on the blog, choose any amount of traffic you want - $20 minimum per month. Your ad will rotate with other advertisers - previous 12 months - approx. 35,000 page views; avg. 2,916 page views per month - highly targeted traffic - your ad is always visible to visitors above the fold (no scrolling to see your ad) SQUARE (excluding premium) 180x180 pixels 2.5 cents per view Example: $20 = 800 views per month @ 2.5 cents 1/2 SQUARE (excluding premium) 180x90 pixels 1.5 cents per view Example: $20 = 1,333 views per month @ 1.5 cents Sign-up by April 1 and DOUBLE your traffic for three months at no extra cost! City Directory - #3 Page on the site Flat rates for 12 months - 100% of traffic! Choose Square or 1/2 Square ads. - previous 12 months - approx. 6,300 page views; avg. 525 page views per month - highly targeted traffic - LOOKING FOR BUSINESSES! - your ad is always visible to visitors above the fold (no scrolling to see your ad) SQUARE (excluding premium) 180x180 pixels 2.5 cents per view 1/2 SQUARE (excluding premium) 180x90 pixels 1.5 cents per view Supply your own ad or we will create a text ad at no cost. Premium and Banner pricing shown in the chart below. |
| RATES |
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AD TYPE |
PAY ANNUALLY |
PAY 6 MONTHS |
PAY 3 MONTHS |
| BLOG |
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BLOG: PREMIUM SQUARE BUTTON Top of Left Column 180 x 180 pixels |
$1,050 for 12 mo
$87.5o per mo 3.5 cents cents per view based on views in 2010 |
$540 for 6 mo
about $90 per mo |
$285 for 3 mo
about $95 per mo |
| BLOG: SQUARE BUTTON 180 x 180 pixels |
$875 for 12 mo
$72.oo per mo 2.5 cents cents per view |
$450 for 6 mo
$75 per mo |
$235 for 3 mo
about $78 per mo |
BLOG: 1/2 SQUARE BUTTON 180 x 90 pixels |
$440 for 12 mo
about $36.50 per mo 1.25 cents per view |
$235 for 6 mo
about $40 per mo |
$130 for 3 mo
about $43.50 per mo |
| CITY DIRECTORY |
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PREMIUM BANNER one of two top of pg. 315 x 65 pixels |
$225 for 12 mo
$18.75 per mo 3.6 cents per view based on views in 2010 |
$125 for 6 mo
in advance $21 per mo |
N/A
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| BANNER one of two under the Premium Banners 315 x 65 pixels |
$190 for 12 mo
about $16 per mo 3 cents per view |
$110 for 6 mo
about $18.50 per mo |
N/A
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PREMIUM
SQUARE BUTTON 180 x 180 pixels |
$190 for 12 mo
about $16 per mo 3 cents per view |
$110 for 6 mo
about $18.50 per mo |
N/A
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CITY DIRECTORY SQUARE BUTTON 180 x 180 pixels |
$160 for 12 mo
about $13.50 per mo 2.5 cents per view |
$95 for 6 mo
about $16 per mo |
N/A
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CITY DIRECTORY 1/2 SQUARE BUTTON 180 x 90 pixels |
$95 for 12 mo
about $8 per mo about 1.5 cents per view |
N/A
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N/A
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| READY TO SIGN UP.......Go Here to Login and get started. (NOTE: If you need a username and password just follow the instructions on the login page.)
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